PPUR: New 7 Wonders of Nature, “Fun” in the Philippines

Perhaps, one of the best news that hit the country by storm is the official declaration of the Puerto Princesa Underground River into the list of the New7Wonders of Nature. Yes, it may be true that this can be the direct result of the presence of Filipinos in almost all imaginable locations around the world. But let us look into this in a more positive way. PPUR truly deserves to be included in the list. A simple and uncomplicated person can show its appreciation of its beauty and marvel at its charm. It also reflects the unity among all Filipinos, backing up undeniably one of their country’s prime wonders. This also stresses a point, that protecting and preserving nature’s beauty is not impossible. If it can be done in Palawan with the PPUR, why not in other places? This raises awareness that environmental protection paints a better image of a country and its people. Protecting the environment means paying respect to the things created for man by God.

If all of Philippines’ beauties of nature would be preserved and protected like the PPUR, we can truly say “It’s more fun in the Philippines!” Much hype was generated by this tourism slogan. It had gone viral almost immediately after it was launched. But amidst the spoof, we should not make fun of the country’s woes and problems showcasing it as being “fun” in the Philippines. Urinating in walls? Floods? Humour is good but when it is not necessarily needed in such a campaign intended to showcase the good side of the Philippines. Let us promote the good sides of the Philippines and help turn the bad ones into good. Let us do our share. I hope this campaign ad’s hype will not just be superficial. I hope it can be sustained and yield positive results. (Who knows? Even surpassing the feat of Wow Philippines?!) Good luck!